IT Key to driving Business Growth in 2013


Earlier this month, EMC revealed the results of a survey on the topic of IT transformation, conducted by Vanson Bourne. The survey revealed that IT is now recognised as key to driving business growth in 2013, whilst businesses across Pan-Europe, Middle East and Africa (EMEA) are prioritising growth activity, with 40 per cent of respondents ranking the development of new products as a top business priority besides increasing revenue (46 per cent).

According to the research, two drivers in particular will be key to this change: big data and cloud computing. Nearly half of surveyed businesses in EMEA (47 per cent) now believe that big data will make new industry winners and losers, while 46 per cent state that they think cloud computing architectures will overtake traditional IT architectures within their organisation over the next three years.

Overall, respondents are confident that their IT priorities align with their wider business objectives, with emerging markets taking the lead. Morocco (89 per cent) and the Czech Republic (88 per cent) are the most confident in this respect.

Unsurprisingly, with big data and cloud computing rising on the corporate agenda, security and data governance are noted as a major concern for all businesses surveyed across EMEA. This is particularly so for businesses in emerging markets (79 per cent) but is also of key concern for businesses in developed countries (75 per cent). It seems clear that as businesses wake to the true value of corporate data, security and governance will only increase in importance.

Adrian McDonald, President EMEA at EMC said: “These results paint a positive picture for EMEA. Businesses surveyed across the region are actively targeting growth and are increasingly using their IT function to enable this. Where once IT was a cost centre, it is now becoming a strategic profit centre. Interestingly, businesses in emerging EMEA markets appear to be progressing with big data technologies at a faster rate than in developed nations. If this trend continues, we expect it to deliver real business advantage to organisations in developing markets, increasing competition across the whole region.”

A write up of the news on Cloud Pro can be found here.


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