Google IO – a glimpse into the future of user experience and data use

 

One of the most anticipated events in the tech agenda, Google’s annual I/O took place earlier this week and, although the event wasn’t as surprising or explosive as last year’s, the announcements offer plenty to be excited about.

In a nutshell, the announcements were all about Google getting its mobile OS, Android L, with its focus on inbuilt apps, into all aspects of our lives, from our bodies with Android Wear, to our television with Android TV and our cars with Android Auto.

Let’s take a look at one of these developments, Android Wear, in a bit more detail.

Android wear - Moto 360 - from @vergeAccording to Google, Android users check their phone an average of 125 times per day. The new smartwatches, such as Samsung Gear Live, LG’s G Watch and Moto 360, will allow you to sync up with your smartphone, meaning you can keep up to date without having to fumble around with your phone all the time. You will be able to keep an eye on your apps, ask your watch things thanks to inbuilt voice recognition and sensors will monitor things like your heart rate or the number of steps you’ve taken – it will even tell the time!

Where it really gets interesting is how these smartwatches will use the data they are storing about you; for example, you will now be able to order pizza in under 20 seconds. By remembering the last time your ordered pizza, it will suggest you do so again at the same time the following week, allowing you to complete the order and pay in just a few tabs.

This is a light-hearted example, but it starts to give an idea of the kind of things that can be achieved through gathering, analysing and applying data.

We’re excited to see these developments, as they are another example of how the world is embracing the possibilities offered by data analytics. Users all over the world could benefit from a much more personalised, and thus improved, user experience.

By making the most of what data can offer, businesses can also learn more about the behaviours of those using their products, allowing them to adapt their offering to cater to the individual users and improve their overall experience. Big data may be considered by some to be ‘just another one of those buzzwords’, but it truly offers unlimited opportunities for business to learn and optimize their services and targeting. And it doesn’t stop there…

Watch out for an upcoming blog post on the importance of using data analytics in order to not just improve the current healthcare system, but to actually save millions and preserve the quality of the NHS for generations to come.

If you’d like a more in-depth round-up of the Google I/O keynote, take a look at this article on Wired, but the message to us is clear: Big data is here to stay, and it’s time for businesses to wake up and smell the analytics.

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