EMC World 2012 – a record breaking event


The Olympics wasn’t the only event this year that saw records broken. EMC World 2012 in May saw a record breaking 13,000 attendees descend on the Venetian Hotel in Las Vegas to hear and speak to EMC spokespeople and partners. The theme, Transform IT + Business + Yourself, addressed the key challenges organisations are facing when it comes to cloud, Big Data and the changing IT workforce.

As well as enjoying the casinos and sights of Las Vegas, participants learned directly from EMC engineers, customers and partners at over 500 sessions and hands-on labs geared for novices to experts.

Continuing the record breaking theme, the first day of the event saw a “Mega Launch” – EMC’s largest-ever wave of new products and technologies – with 42 released to make it easier and faster for customers to benefit from the shift to hybrid cloud computing.

Key notes from Joe Tucci and Pat Gelsinger focused on how organisations can improve business processes, with Joe highlighting the changes in public and private clouds and the way the data is tracking and changing our day to day lives. Pat meanwhile reinforced the key technologies of cloud, big data and the foundation of trust which will impact all industries over the coming years.

75 journalists from across EMEA were furiously reporting on the announcements from the event and over 80 pieces of coverage were generated from the UK team alone.

We’re already looking forward to seeing what next year’s event has in store and we hope to see you there!

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