EMC selected as ‘Official 2014 Development Partner’ of Lotus F1 team

 

The changes within Formula One take place at a pace to rival the speed of the competing cars, with technological innovations being used by the various race teams to keep ahead of their competitors.

Photo shows the position where the EMC logo will be placed in 2014.

Photo shows the position where the EMC logo will be placed in 2014.

The past few race seasons have seen the introduction of the most transformative and disruptive series of rules changes in the sport’s history, forcing teams to make dramatic changes to the design of their cars. And looking ahead, the new 2014 Formula 1 regulations are widely considered to be the most radical design changes since the introduction of the composite monocoque.

One company in particular is taking a transformative approach to this.  EMC is pleased to announce that it is helping to drive these changes for Lotus F1, as part of the roadmap to be World Champions by 2015.

Lotus is set to completely overhaul its existing IT infrastructure, which will enable the team to better handle and analyse the vast amounts of data collected from the races (in excess of 25 megabytes of data per lap from over 200 sensors!) and qualifying exercises, as well as  weather information from these events.

For an industry that is overwhelmed by data, insights that can help to shave milliseconds off a lap will make the vital difference in the roadmap to becoming World Champions.

EMC is delighted to be part of such a dynamic and ambitious project. The 2014 redesign represents the most significant change in recent Formula 1 racing history, and the ability to collect, make readily available in a cloud-like manner and quickly analyse the massive amounts of Big Data has emerged as a key competitive differentiator.

As discussed by Chris Bridgland, Senior Director, EMC Global Services UK & Ireland at EMC, “Formula One racing is in the midst of the most transformative and disruptive series of rules changes in the sport’s history. These changes introduce radical disruption and equally radical opportunity. The winning teams will be those that adapt by transforming themselves and emerging as the most adept at generating competitive advantage through technology.

“Ladies and gentlemen…watch this space.  The race is on.”

You can read more from Chris on the EMC Pulse blog: http://pulseblog.emc.com/2013/05/29/lotus-f1-teams-with-emc-to-make-racing-history/

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