EMC Business Partner Program Revamped

 

The EMC Business Partner Program was a great success in 2013, particularly for its UK partners, but where would EMC be if we didn’t strive to keep improving everything that we do? The countdown to the unveiling of the new Business Partner Program has commenced, and we can offer you a sneak preview into some of the changes that have been made to keep offering our partners the very best!

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The industry spends billions of dollars on marketing, so few questions are as important as the question whether marketing activities are providing real ROI, real value for money. This year will focus on making marketing count, by collating lessons learned, sharing next generation marketing concepts and improving the feedback loop process to track spends against pipeline and bookings.

EMC will also be enhancing the advanced sales training to focus more on solutions; instead of offering the narrow solution of a specific software or hardware product, it is important to identify key issues for the customer and their business needs and to develop inclusive solutions that address those needs. Additionally, it will be easier – not to mention more profitable – for partners to provide cloud services by working with EMC’s existing Cloud Service Provider partners.

Hopefully this has ignited your interest – if you’d like to read more about the upcoming EMC Business Partner Program, why not take a look at this blog post by Fred Kohout, the Vice President WW Channel Marketing at EMC, on the EMC Community Network.

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