Last week, EMC launched its UK findings of their global Data Protection Index study at a media roundtable event on the 38th floor of the Gherkin. It was revealed that in the UK, £10.5 billion was lost per year due to downtime and data loss. In addition, 67% of organisations reported they had suffered disruption, up from 78% since the last study in 2011, while the average disruption causes 700GB of data loss – a significant amount that cannot be ignored.
Whilst up in the clouds, Chris Ratcliffe, SVP EMC Advanced Software Division, EMC and Kelly Brown, Senior Director DPAD Marketing Global, EMC discussed the effect on businesses of not having a secure data protection strategy in place. The study found that although, 25 hours was lost on average in the last year due to unplanned downtime, organisations are still spending less of their budget on recovery and data protection.
“If you don’t have a protection strategy in place, you may find that you don’t have the data you want to run things like analytics, business intelligence and Big Data”, says Kelly Brown. “IT can’t always be ‘sexy’; sometimes it has to focus on the slightly more practical side of what technology can do, in order to support the business, protect it from data loss and open up new revenue opportunities.”
The study looked at 24 different countries around the world and ranked them in order of their maturity with regards to data protection capabilities. The UK features very much in the middle of the rank, lagging behind the USA, China and the Netherlands.
John Bland, MD UK Sales at SCC concluded by looking at the emotional effect and executive behavior patterns behind data protection. He focused on the CIO agenda and explained that because data protection has become so integrated with other elements on the board agenda, the question becomes how you roll it into one business conversation. “The CIO is becoming increasingly marginalized in the organisation as few people want to take the responsibility of ‘owning’ the company’s data” said Bland. “It won’t be long before Chief Digital Officers and the marketing teams are spending more on IT than their own IT department, without understanding the need to protect the data they are trying to work with.”
The rise in popularity of the cloud as a storage device and the use of mobile devices by company employees, mean data protection and back up is as big of an issue today as it ever was. The risk becomes greater as companies generate and store more and more data, and without a backup solution in place, businesses could be in real trouble should problems arise.
The audience heard how UK businesses need to increase their confidence in their own systems, but this can be tricky if there are delays to hardware upgrades, resulting in infrastructure that is more likely to fail. It’s startling that in this era, 78% of UK organisations are not confident that they can fully recover after a disruption. As budgets become tighter and tighter, delays in refreshing technology both at a hardware and software layer, only serves to further expose the risk of data loss.
Barely a day goes by without hacking and cybercrime filling the news agenda, so businesses are starting to invest in strategies and perimeters that can be put in place for protection. The same emphasis needs to be put into backup solutions so that if an attack were to break the perimeter, the company would have the effective data protection technologies in position to avoid too much loose of data or information.
Unfortunately the reality is probably more extreme than the results suggest, and whilst the number of data loss incidents is decreasing overall from 2011, the volume of data loss is growing exponentially and action needs to be taken quickly before the situation gets out of control.