A new Head of Channel for EMC UK&I – meet Russell Poole


Today EMC UK and Ireland are announcing a new Head of Channel: Russell Poole. He is replacing Terry Beale, who had been in charge of EMC UK&I’s channel programme since 2012.

Under Terry’s leadership over the past years, significant changes were made in how EMC worked with resellers, channel and distribution businesses, necessary for EMC to honour its commitment to only sell directly to its top 100 customers. This tremendous effort led to the achievement of a consistent, predictable channel for customers, EMC’s Partner community, and a more profitable relationship for partners in this community.

Terry leaves to see if he can replicate his channel successes running XtremeIO in EMEA, and we’re sure channel is being left in safe hands with Russell, whose 15 years previously at EMC mean he brings with him a wealth of knowledge and expertise. Russell will also continue with his current work, leading the public sector and service provider teams at EMC.

Russell Poole - smallerTake a look below at what James Petter, Senior Vice President, MD UK&I, has to say about the announcement:

“Russell has done a phenomenal job at EMC already. With significant shifts taking place in the market, his expertise will be crucial in ensuring our channel and partners continue to grow and become more profitable.”

We’re excited to see what Russell can achieve in his new role and wish him best of luck!

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