Can today’s businesses meet the needs of our Information Generation?

In our previous blog post we looked at the needs of our ‘Information Generation’ and unearthed increasing demands on our data. But, how are businesses fairing to adapt to those needs? To find out, we asked 3,600 Director-to-C-Suite business leaders across 18 countries, how technology is changing their businesses and how they are preparing for the future.

It’s no surprise that 96% of respondents believe that technology has fundamentally changed the rules of business and 93% report that these technology advancements are resetting customer expectations. The report revealed that customer expectations are faster access to services, 24/7 and “everywhere” access and connectivity, access on more devices, and a more unique personalised experience.

Within this study, business leaders agreed that transformation is critical and identified five “make or break” business attributes, all of which have information at their core:

1. Predictively spot new opportunities in markets

2. Demonstrate transparency and trust

3. Innovate in agile ways

4. Deliver unique and personalised experiences

5. Operate in real time

While business leaders agree these attributes are a high priority, only very few address them very well. Only 9% of global businesses innovate in an agile way and only 11% deliver a personalised experience.

The challenges don’t end here. Soon, every element of life will be data-driven and we will see value shifting from products and services to the information they generate. Despite the growing importance of data, nearly 50% of respondents admit to not knowing how to get value from their data and only 24% consider themselves “very good” at turning data into useful insights and information.

The pressure facing businesses is growing and most are struggling to embrace the critical attributes that would make a difference. Take our online survey to see how you compare and find out more about our Information Generation research online.

Study reveals: A highly demanding ‘Information Generation’

Are today’s youth our most demanding customers? We worked with Opinium to investigate and speak with 18-24 year olds in the UK & Ireland. What was unearthed was a lack of brand loyalty when providers can’t meet their needs.

Born in the era of the internet, todays ‘Information Generation’ is very much immersed in social media and the use of ‘smart’ phones. In our study they have shown demanding requirements over their suppliers across retail, financial services and technology, media and entertainment sectors. Control over personal data is their biggest concern: 54% of respondents suggest they’d switch providers if their current one didn’t give them control over their personal data.

Out of all three sectors surveyed, the financial services industry seems to face the greatest pressure when it comes to customer loyalty: 58% of 18-24 year olds would be willing to switch to a competitor if their current provider didn’t give them control over their personal data, marginally more than those that would switch if their provider suffered a data breach (53%), or didn’t provide mobile services e.g. via an App (40%).

Despite slightly stronger customer loyalty in the retail and technology, media and entertainment sector, the results still show a lack of loyalty to any one provider who can’t cater to the needs of today’s Information Generation. 57% in retail and 51% in tech, media and entertainment would switch suppliers, if their current provider didn’t give them control over their personal data. Moreover, 53% in retail would switch if their provider suffers a data breach compared with 47% in tech, media and entertainment.

The pressure facing businesses to cater for these consumers is becoming clear but how are they fairing in meeting those needs? In our next blog post we will a closer look at business leaders across 18 countries to find out how they are coping with fulfilling these demands.

What are the catalysts for the hybrid cloud? People, Process and Technology

Hybrid cloud continues to be a hot topic in the IT industry, but what does it actually mean for businesses?

HybridCloudchat2_Hans_410-412In the first #HybridCloudChat we spoke about what hybrid cloud actually is, and where businesses are on their journey to deploying it. Next Tuesday at noon, we’ll be expanding on this conversation and looking at the problems businesses are facing with regards to people, process and technology. We’re exploring catalysts for the hybrid cloud.

The chat will be hosted by Hans Timmerman, CTO of EMC Netherlands, along with a panelist of industry experts: Christian McMahon, CIO at Three25, Eric Debray, Business and IT Consultant and founder of Mageli, and Dinko Eror, EMC’s VP of Global Services.

We also have a professional illustrator on board who will creating sketches of the discussion as it develops – take part in the conversation and you could win a personalised illustration! If you have any questions, just tweet them at @emcuki.

Join us at 12.00PM on May 19th for #HybridCloudChat #2

For an introduction on the issue, take a look at Hans’ recent post on LinkedIn, or read more about business disruption, catalysts and catastrophes from Dinko.

20150325130444_IMG_3807 (1)